Corporate Communications Manager

5 days ago

Brisbane, Queensland, Australia Great Southern Bank Full time

About the Role

We are seeking a highly skilled Corporate Communications Manager to join our team at Great Southern Bank. As a key member of our Communications team, you will play a critical role in developing and implementing our external media and communications strategy, protecting and enhancing our reputation, and promoting our purpose to help all Australians own their own home.

Key Responsibilities

  • Develop Key Messages and Content: Develop key messages and content aligned to agreed content pillars, ensuring our purpose narrative and customer focus is effectively communicated across all external channels.
  • PR and Proactive Media Management: Work collaboratively with our PR agency to execute a proactive calendar of PR and media activity to support the bank's brand awareness and consideration objectives via earned media.
  • Thought Leadership: Lead the development and implementation of a calendar of content, including thought leadership, that amplifies our agreed content pillars across the bank's corporate social media channels, earned media/ PR, and internal events.
  • Reputation Risk & Issues Management: Proactively support the management of the bank's reputation through media, social media, and other external communications, including crisis or incident management.
  • Integrated Communications: Help oversee the implementation of fully-integrated strategic communications plans to build the brand and protect the reputation of the bank and deliver strong outcomes for the business.
  • Corporate Reporting: Lead the development and project management of key corporate publications and announcements, the half-year financial results, and internal Town Hall to position the bank as a leader in the mutual sector.
  • Stakeholder Management: Build connections across the business and with external stakeholders, including consumer/ financial/ trade media, PR and media agencies, and communications teams for key strategic partners, to effectively deliver clear and compelling key messages aligned to our purpose and strategy.
  • Media & Social Media Monitoring: Monitor the external landscape using media and social media monitoring tools for mentions of Great Southern Bank and other relevant news across financial services, sustainability, home ownership, and politics.
  • Measurement: Evaluate the effectiveness of media and social media campaigns and always-on content and adapt as required to achieve objectives and support continuous improvement.
  • Roster: Take part in our on-call media roster, monitoring and responding to emerging media and social media issues outside of the usual office hours.

About You

  • 5-10 years in a corporate communications or media relations role with experience in reactive media, issues management, and crisis communications.
  • Experience working within the financial services industry is highly desirable.
  • Exceptional business acumen with a broad understanding of key business fundamentals, including experience of financial results messaging.
  • Proven success in leading the design and delivery of multi-channel media and communication strategies on high-profile projects, to support and influence business outcomes and achieve agreed KPIs.
  • Demonstrated experience working on consumer-facing proactive PR campaigns and collaborating with external PR agencies.
  • Demonstrated experience in identifying, producing, and pitching proactive media stories that engage audiences and cut through in a noisy media landscape.
  • Technical skills and experience in developing and implementing strategies and content for corporate social media channels, particularly LinkedIn, to support brand and reputation objectives.
  • A creative storyteller with excellent written, oral, and visual communication skills, applicable to digital media content: online news, websites/ blogs, and social media channels.
  • Passionate about data and insights; adept at using media monitoring and social media publishing, reporting, and analytics tools to target outcomes and continuous improvement.

About Us

At Great Southern Bank, we're committed to building a strong, inclusive, and diverse workplace, where people feel a sense of belonging, are valued, connected, and respected. We value diverse backgrounds, cultures, abilities, ideas, and experiences; recognizing the benefits they bring to our work, our communities, and the way we help our customers. We support and promote an inclusive culture through flexible ways of working, collaboration, fair and equitably decision making that empowers our people to be at their best every day.

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