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Corporate Communications Manager

2 months ago

Brisbane, Queensland, Australia Great Southern Bank Full time
About the Role

We are seeking a highly skilled Corporate Communications Manager to join our team at Great Southern Bank. As a key member of our External Communications team, you will play a critical role in developing and implementing our external media and communications strategy.

Key Responsibilities
  • Develop key messages and content aligned to our agreed content pillars, ensuring our purpose narrative and customer focus is effectively communicated across all external channels.
  • Work collaboratively with our PR agency to execute a proactive calendar of PR and media activity to support our brand awareness and consideration objectives via earned media.
  • Lead the development and implementation of a calendar of content, including thought leadership, that amplifies our agreed content pillars across our corporate social media channels, earned media/PR, and internal events.
  • Proactively support the management of our reputation through media, social media, and other external communications, including crisis or incident management.
  • Assist in maintaining key crisis and incident management plans and templates, and support other teams in responding proactively or reactively to reputational issues.
  • Help oversee the implementation of fully-integrated strategic communications plans to build our brand and protect our reputation, delivering strong outcomes for the business.
  • Lead the development and project management of key corporate publications and announcements, the half-year financial results, and internal Town Hall to position the bank as a leader in the mutual sector.
  • Build connections across the business and with external stakeholders, including consumer/financial/trade media, PR and media agencies, and communications teams for key strategic partners, to effectively deliver clear and compelling key messages aligned to our purpose and strategy.
  • Monitor the external landscape using media and social media monitoring tools for mentions of Great Southern Bank and other relevant news across financial services, sustainability, home ownership, and politics.
  • Evaluate the effectiveness of media and social media campaigns and always-on content, adapting as required to achieve objectives and support continuous improvement.
  • Take part in our on-call media roster, monitoring and responding to emerging media and social media issues outside of the usual office hours.
Requirements
  • 5-10 years of experience in a corporate communications or media relations role, with experience in reactive media, issues management, and crisis communications.
  • Experience working within the financial services industry is highly desirable.
  • Exceptional business acumen with a broad understanding of key business fundamentals, including experience of financial results messaging.
  • Proven success in leading the design and delivery of multi-channel media and communication strategies on high-profile projects, to support and influence business outcomes and achieve agreed KPIs.
  • Demonstrated experience working on consumer-facing proactive PR campaigns and collaborating with external PR agencies.
  • Demonstrated experience in identifying, producing, and pitching proactive media stories that engage audiences and cut through in a noisy media landscape.
  • Technical skills and experience in developing and implementing strategies and content for corporate social media channels, particularly LinkedIn, to support brand and reputation objectives.
  • A creative storyteller with excellent written, oral, and visual communication skills, applicable to digital media content: online news, websites/blogs, and social media channels.
  • Passionate about data and insights; adept at using media monitoring and social media publishing, reporting, and analytics tools to target outcomes and continuous improvement.
  • Tertiary qualification in communications, journalism, public relations, or equivalent.