
Marketing Leader
1 day ago
We are seeking an experienced and strategic marketing leader to elevate our visibility, align messaging with fundraising goals, and deliver compelling campaigns that activate supporters and attract investment in our mission.
This part-time freelance role is ideal for a skilled communicator with a passion for conservation, a flair for storytelling, and a strong understanding of how marketing strategies convert into donor support and sales.
You will work closely with program leads to develop and implement a marketing strategy that supports revenue-generating activities including major donor engagement, government grant visibility, philanthropic outreach, ticketed event promotion, and sponsorship acquisition.
Key Responsibilities:
- Develop and implement a comprehensive marketing plan that aligns with our fundraising goals.
- Deliver targeted campaigns that support revenue-generating activities.
- Create and curate engaging content (blogs, social media, eDMs, multimedia) that tells the story of research, conservation work, and community impact.
- Lead digital communications across web and social platforms; maintain website content and supporter journeys.
- Work with internal teams to prepare compelling materials for donors, funders, and media—including pitch decks, case studies, newsletters, event collateral, and annual reporting.
- Monitor analytics to assess impact and produce quarterly insights to inform ongoing strategy.
- Respond to media and community inquiries, and manage proactive PR to elevate our profile.
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