Digital Content Marketing Specialist
4 days ago
**Job Overview**
We are seeking a highly motivated and experienced Digital Content Marketing Specialist to join our team at adidas. The successful candidate will be responsible for leading the local social media strategy and creating best-in-class content for our Instagram and TikTok channels.
The ideal candidate will have 3-5 years of industry experience in brand, social media, and content creation, preferably within the sports industry. A Bachelor's degree is required, and fluent English language skills are essential.
Key Responsibilities:
- Work with the Senior Manager, Digital Activation to localise the global adidas social strategy with local sporting & cultural moments and local athletes/partners, delivering local relevance.
- Partner with Brand Communications, Sports Marketing, and Digital Marketing teams to create an editorial calendar and post plan specific to Instagram @adidasAU and @adidasAotearoa.
- Create powerful and engaging social content according to the editorial calendar, including both low-fi and hi-fi content.
Required Skills and Qualifications:
- Strong knowledge of the social media ecosystem and ability to keep up-to-date with latest trends.
- Experience producing and editing lo-fi iPhone shot content to create IG Reels / TikToks.
- Excellent written and oral communication skills.
- Ability to craft copy for Gen Z audiences including references to pop culture.
- Passionate and knowledgeable about sports (especially AFL, NRL, rugby union, rugby league, soccer, running), culture, and fashion.
Benefits:
- State-of-the-art work environment that champions innovation and collaboration.
- Flexible working arrangements provided to support adhoc working hours and locations.
About adidas
adidas is a global leader in the sportswear industry, known for its high-quality products and innovative marketing strategies. Our company values diversity, inclusiveness, and individual expression in our workplace.
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