Digital Marketing Specialist
4 days ago
The Senior Specialist, Social & Influencer Marketing will lead the local social media strategy for adidas in Australia and Aotearoa New Zealand.
Key Responsibilities
- Work with the Senior Manager, Digital Activation to localize the global adidas social strategy with local sporting & cultural moments and local athletes/partners, delivering local relevance.
- Partner with Brand Communications, Sports Marketing and Digital Marketing teams to create an editorial calendar and post plan specific to Instagram @adidasAU and @adidasAotearoa.
- Create powerful and engaging social content according to the editorial calendar, including both (a) low-fi content, producing and editing your own iPhone-shot IG Reels and TikToks and (b) hi-fi content, engaging with local agencies for production.
KPIs
- Follower count.
- 2D and 3D engagement rate %.
- Video views.
- Positive sentiment %.
- Post frequency (# of posts).
- Post formats (# of Reels/TikToks, # of Collab Posts).
- Community management (# of DMs/comments).
- Successful implementation of social content i.e. on-time-in-full.
Requirements
- Strong knowledge of the social media ecosystem, ability to keep up to date with latest trends.
- Experience producing and editing lo-fi iPhone shot content to create IG Reels / TikToks.
- Excellent written and oral communication skills.
- Ability to craft copy for Gen Z audiences including references to pop culture.
- Passionate and knowledgeable about sports (especially AFL, NRL, rugby union, rugby league, soccer, running), culture and fashion.
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