Digital Marketing Specialist

4 days ago


Melbourne, Victoria, Australia adidas Full time

The Senior Specialist, Social & Influencer Marketing will lead the local social media strategy for adidas in Australia and Aotearoa New Zealand.

Key Responsibilities

  1. Work with the Senior Manager, Digital Activation to localize the global adidas social strategy with local sporting & cultural moments and local athletes/partners, delivering local relevance.
  2. Partner with Brand Communications, Sports Marketing and Digital Marketing teams to create an editorial calendar and post plan specific to Instagram @adidasAU and @adidasAotearoa.
  3. Create powerful and engaging social content according to the editorial calendar, including both (a) low-fi content, producing and editing your own iPhone-shot IG Reels and TikToks and (b) hi-fi content, engaging with local agencies for production.

KPIs

  1. Follower count.
  2. 2D and 3D engagement rate %.
  3. Video views.
  4. Positive sentiment %.
  5. Post frequency (# of posts).
  6. Post formats (# of Reels/TikToks, # of Collab Posts).
  7. Community management (# of DMs/comments).
  8. Successful implementation of social content i.e. on-time-in-full.

Requirements

  1. Strong knowledge of the social media ecosystem, ability to keep up to date with latest trends.
  2. Experience producing and editing lo-fi iPhone shot content to create IG Reels / TikToks.
  3. Excellent written and oral communication skills.
  4. Ability to craft copy for Gen Z audiences including references to pop culture.
  5. Passionate and knowledgeable about sports (especially AFL, NRL, rugby union, rugby league, soccer, running), culture and fashion.


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