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Digital Marketing Specialist

3 weeks ago

Garden City, Victoria, Australia beBee Careers Full time
Digital Marketing Professional

This is an exciting opportunity to contribute to a results-driven team focused on enhancing clients' search presence. As a Digital Marketing Professional, you will be responsible for driving measurable growth through expert management and optimization of SEO and paid advertising campaigns.

The Role:

As a key member of our team, you will lead day-to-day execution on campaigns, analyze performance, and provide data-driven recommendations. You will also develop and execute comprehensive strategies across a range of digital channels, including SEO and paid advertising.

This role offers exposure to a variety of digital marketing channels, allowing you to refine your skills and explore potential career paths within the digital landscape.

Responsibilities:

  • Develop and execute strategies to drive measurable growth across digital channels.
  • Conduct in-depth keyword research, technical SEO audits, and content optimization to enhance campaign effectiveness.
  • Manage and optimize paid advertising campaigns on platforms like Google Ads and social media.
  • Monitor and analyze campaign performance using tools like Google Analytics.
  • Perform A/B testing and deliver data-driven insights to inform campaign decisions.
  • Generate detailed performance reports and communicate results to stakeholders.
  • Collaborate with cross-functional teams to ensure seamless campaign implementation.
  • Identify opportunities to maximize client ROI and stay up-to-date with the latest digital marketing trends and best practices.

Requirements:

  • Proven experience contributing to a range of digital channels, including SEO and paid advertising.
  • Proficiency in Google Analytics, Google Ads, and other relevant tools.
  • Strong analytical and problem-solving skills, specifically related to SEO and paid advertising performance.
  • Excellent communication and reporting skills, particularly in relation to SEO and paid advertising metrics.
  • Ability to manage multiple projects and meet deadlines.

Key Qualifications:

Entry-level position, full-time employment.

Industry: Advertising Services