Digital Marketing Executive

3 weeks ago

Garden City, Victoria, Australia Mojo Dojo Full time
Digital Marketing Executive Mojo Dojo is a performance-driven digital media agency focused on enhancing our clients' search presence.
We're seeking a results-oriented Digital Marketing Executive to make significant contributions across a range of digital channels.
The Role: As a Digital Marketing Executive, you will be responsible for driving measurable growth for our clients through expert management and optimization of SEO and paid advertising campaigns.
You will lead day-to-day execution on campaigns, analyze performance, and provide data-driven recommendations.
This role is like a Swiss Army knife, providing you with exposure to a variety of digital marketing channels, allowing you to refine your skills and explore potential career paths within the digital landscape.
Responsibilities: Develop and execute comprehensive strategies across a range of digital channels, including SEO and paid advertising.
Conduct in-depth keyword research, technical SEO audits, and content optimization.
Manage and optimize paid advertising campaigns on platforms like Google Ads (Search, Display, Shopping) and social media (Facebook, Instagram, Linked In).
Monitor and analyze campaign performance using tools like Google Analytics.
Perform A/B testing and deliver data-driven insights to enhance campaign effectiveness.
Generate detailed performance reports and communicate results to clients.
Collaborate with content and web development teams to ensure seamless campaign implementation.
Manage campaign budgets and ensure efficient resource allocation.
Identify and implement strategies to maximize client ROI.
Stay up-to-date with the latest digital marketing trends and best practices.
Qualifications: Proven experience contributing to a range of digital channels, including SEO and paid advertising.
Proficiency in Google Analytics, Google Ads, and other relevant tools.
Strong analytical and problem-solving skills, specifically related to SEO and paid advertising performance.
Excellent communication and reporting skills, particularly in relation to SEO and paid advertising metrics.
Ability to manage multiple SEO and paid advertising projects and meet deadlines.
Understanding of Word Press and other CMS platforms is advantageous.
Experience in a client-facing role is advantageous.
Seniority level Entry level Employment type Full-time Job function Advertising, Marketing, and Information Technology Industries Advertising Services #J-18808-Ljbffr

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