Brand Strategist

2 weeks ago

Chatswood, Australia beBeeBrandManager Full time $100,000 - $120,000

Job Summary

Product Portfolio Manager

As a Product Portfolio Manager, you will be responsible for managing a portfolio of products and achieving sales, profit, and market share targets. This includes developing and implementing business plans, maintaining product knowledge and brand attributes, conducting market analysis to anticipate future trends and movements, preparing SWOT and PEST analyses, and translating data into meaningful insights to identify brand positioning and strategy.

Key Responsibilities
  • Develop comprehensive business plans to drive product growth.
  • Maintain in-depth product knowledge and brand attributes.
  • Conduct thorough market analysis to stay ahead of industry trends.
  • Prepare and analyze SWOT and PEST analyses to inform strategic decisions.
  • Translate complex data into actionable insights to optimize brand performance.
Requirements
  • Proven experience in managing product portfolios in the pharmaceutical or FMCG industries.
  • Strong commercial acumen and ability to manage a brand's P&L.
  • Excellent analytical and problem-solving skills.
  • Ability to work collaboratively with cross-functional teams.
Diversity and Inclusion

This company is an Equal Opportunity employer committed to providing an inclusive workplace culture.

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