Digital Media Strategist

18 hours ago

Chatswood, Australia beBeeStrategist Full time $2,000,000 - $2,500,000
Job Overview

This position is responsible for spearheading the execution of comprehensive media strategies and campaign implementation. Partnerships will be formed with Brand Teams and agency partners to bring brands to life across multiple channels.

The role entails delivering end-to-end media solutions, audience architecture, and data-driven insights across various brands.

  • Foster and execute total connections planning (TCP) strategies to create fame-driving campaigns that impact culture and future-proof brands.
  • Deliver annual TCP strategies as part of the business planning process, incorporating strategic principles, commercial calendar alignment, audience architecture, and resource allocation.
Main Responsibilities
  • Oversee campaigns and maximize ROI across a portfolio of media investments.
  • Provide external insight and serve as a thought leader on consumer trends, media, and content best practices, as well as innovation opportunities.
  • Collaborate with brand marketing leads on campaign delivery, championing the TCP process and ensuring best practice from brief to execution.
  • Ensure integration across audience – content, media, and measurement.
Qualifications and Skills

Significant experience in digital media and comms strategy leadership, either from an agency or in-house media role. A big picture thinker who can orchestrate audience, content, media, and measurement to deliver attention-grabbing campaigns.

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