Digital Marketing Coordinator

3 weeks ago

Melbourne, Victoria, Australia Country Road Group Full time
Mimco

We are seeking a qualified Digital Marketing Coordinator to join our team at Mimco.

The ideal candidate will have experience in managing /developing email communications and CRM tactics.

Key responsibilities include:

  • Drive acquisition of new customers, improve customer retention rates, and increase revenue through digital marketing channels.
  • Support the Digital Marketing Manager to formulate and execute personalized customer journeys through email and other marketing channels.
  • Work with digital marketing leads to use loyalty audience data strategies to find new customers and drive more value from existing customers.
  • Conceptualize, design, and execute creative digital communications across emails, the website, and digital assets.
  • Manage and maintain a feed of products that are suitable to support multiple performance channels.
  • Support the implementation of technical requirements for website enhancements to maximize ROI and increase organic search results listings.
  • Work with the SEO lead to implement Search Engine Optimization best practices in all content and identify new areas of content development.
  • Develop UX improvements through CRO and web testing strategies across the Mimco website.

The successful candidate will have:

  • Experience managing email communications and CRM tactics.
  • Salesforce Marketing Cloud and Commerce Cloud experience.
  • Agency management experience, including email design & build, CRM, and creative agencies.
  • Experience managing CRM, e-marketing, and content marketing programs, driving ROI.
  • Evidence of training/development in Marketing Cloud.

About Country Road Group:

We are a design-led brand with an obsession for accessories. Born in Melbourne, we create contemporary designs that empower individual style and self-expression. We are an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion.

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