Unlock Marketing Potential
2 weeks ago
Job Title: Technical Marketing Architect
This role involves designing, implementing, and optimizing enterprise-grade marketing automation systems.
Transform customer engagement through seamless orchestration of campaigns, real-time personalization, and data-driven decision-making.
The successful candidate will deliver scalable, secure, and high-performing solutions that align marketing initiatives with business outcomes.
About You - Essential Skills and Experience:
- A professional with hands-on experience in marketing automation, martech integration, and platform architecture.
- Knowledge of one or more marketing automation platforms, such as SFMC, Adobe Campaign, Acoustic, Marketo, Braze.
- A strong understanding of SQL, REST/SOAP API design, and integration.
- Experience in building enterprise-grade MarTech architecture that handles large-scale, real-time data and global audience segmentation.
- Salesforce Marketing Cloud Certifications, Admin, Email Specialist, Consultant, Developer, and Adobe Campaign Classic/Standard Developer Certification are desirable.
Key Responsibilities:
- Develop omnichannel marketing automation and personalization solutions.
- Lead implementations of Salesforce Marketing Cloud (Email, Journey, Mobile, Automation Studio).
- Unify customer data with Salesforce Data Cloud for segmentation and predictive insights.
- Manage governance, performance, upgrades, and licensing across martech platforms.
- Connect CRMs, CDPs, analytics tools, and databases via REST/SOAP APIs.
- Evaluate vendors/platforms and mentor teams.
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