Media Planner

3 days ago

North Sydney Council, Australia Pandora Full time

About the Role

We are seeking a highly skilled Media Planner to join our team at Pandora. As a Media Planner, you will be responsible for planning and optimizing our paid media strategy and budget, working closely with our media agency and global media team to drive achievement of media channel-specific KPIs and business targets.

Key Responsibilities

  • Develop and implement media plans that align with our local marketing strategy and global media strategy.
  • Manage our paid media budget through accurate tracking and management of planned and actual spend each month.
  • Work closely with our media agencies, global media, and marketing teams to plan and allocate the paid media budget by month, channel, campaign, funnel, audience, and objective.
  • Utilize data and analytics tools to recommend media budget allocations and phasing.
  • Review and approve (or seek approval) for reallocations of budgets and upweights as recommended by agencies and global media team.
  • Brief agencies on quarterly campaign and always-on performance media strategy, global guidelines, and budget guidance.
  • Review plans against commercial objectives and revenue forecasting and prior comparable period phasing and learnings.
  • Manage end-to-end finance process for paid media, including purchase orders, invoicing, checking, and coding.
  • Provide weekly, monthly, quarterly, and ad-hoc reporting of paid media spend, including tracking and measuring against traffic and revenue performance.
  • Manage local media plans to support new store openings and relocations.
  • Assist in planning and rolling out test and learn initiatives.
  • Collaborate with CRM Specialist and Paid Media Specialist to identify opportunities to utilize, test, and request new PIC audiences.
  • Competitive Analysis (for trade meetings or GTM deck or global).
  • Global Testing Reporting (for budget-related tests).

About You

To be considered for this role, you must demonstrate the following:

  • Computer skills: Data analysis, Excel, Google Ad Stack, social media, web analytics.
  • 3+ years of experience in a media role, ideally from an agency or retail sector.
  • Strong experience working with data and building data-led recommendations.
  • Excellent communication skills, both written and verbal.
  • Highly organized, with an ability to work to deadlines and plan and prioritize short- and long-term tasks effectively.
  • Enthusiasm, positive approach, energy, and passion for marketing.

Why Work with Us?

Pandora is a global leader in the jewelry industry, with a strong commitment to sustainability and a passion for delivering unforgettable career progression. We offer a competitive rewards package, including a generous benefits package, growth opportunities, and a supportive team environment.

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