Media Planner

2 months ago

North Sydney, Australia Pandora Jewelry Full time

To plan and optimise the paid media strategy and budget, in conjunction with the media agency and global media team, driving achievement of media channel specific KPIs as well as business targets for brand awareness, traffic and revenue.

To manage the paid media budget through accurate tracking and management of planned and actual spend each month.

**What to expect from the role**
- Ensure local media plans and objectives align with local marketing strategy and plans and global media strategy.
- Maintain all internal media spend/budget tracking documents to ensure they always show the most up to date numbers
- Working closely with the media agencies, global media, Marketing Director and manager, plan and allocate the paid media budget by month, channel, campaign, funnel, audience and objective to ensure the media mix and phasing is most effectively invested to deliver on global and local brand and commercial objectives.
- Utilise econometric modelling, liftlab reporting, business revenue forecasts, product collection/mix forecasts, comparable prior period post campaign reporting, test and learn results and other media measurement tools/reports to recommend media budget allocations and phasing.
- Review and approve (or seek approval) for reallocations of budgets and upweights as recommended by agencies and global media team.
- Brief agencies on quarterly campaign and always on performance media strategy, global guidelines and budget guidance. Review plans against commercial objectives and revenue forecasting and prior comparable period phasing and learnings
- Utilise the one search tool to test and manage the most effective overall use to the search channel to most effectively manage the paid search budget investment
- Review opportunity for budget reallocations between channels/campaigns/weeks to ensure investment is optimised to the greatest opportunity
- Communicate and manage weekly priorities with media agencies.
- Manage end to end finance process for paid media (purchase orders, invoicing checking & coding etc), recharges to ecom, accruals and closing of old POs.
- Weekly, monthly, quarterly and ad hoc reporting of paid media spend (including tracking and measuring against traffic/revenue performance.)
- Manage LAM media plans to support new store openings and relocations.
- Assist in planning and rolling out test and learn initiatives
- Collaborate with CRM Specialist and Paid Media Specialist to identify opportunities to utilise, test and request new PIC audiences
- Competitive Analysis (for trade meetings or GTM deck or global)
- Global Testing Reporting (for budge related tests)

**About You**

In order to be considered, you must demonstrate the following:

- Computer skills: Data analysis, excel, google ad stack, social media, web analytics
- 3+ year’s experience in a media role, ideally from agency or the retail sector
- Strong experience working with data and building data-led recommendations.
- Excellent communication skills, both written and verbal.
- Highly organised, with an ability to work to deadlines, and to plan and prioritise short and long-term tasks effectively.
- Enthusiasm, positive approach, energy and passion for marketing.

**Why work with us?**

Our people are an integral part of our success. Our commitment to unforgettable career progression is just the start. We offer a competitive rewards package that is second to none.

Our generous benefits package includes:

- Office location North Sydney
- 60% off staff discount
- Hybrid working model
- Team ‘diamond days’ to connect outside of the office
- Growth opportunities and career planning
- Subsidised comprehensive healthcare cover with BUPA
- Novated leasing
- LinkedIn learning
- Generous STIP bonus
- A day off on your birthday and birthday voucher
- Comprehensive individual wellness support
- Charitable donation matching

**About Pandora**

The largest jewellery company in the world, we give a voice to millions of people’s loves every day. We sell three pieces of our hand-crafted jewellery every second and have the largest network in the industry, with almost 7,000 points of sale around the globe and a strong online business.

Launching in Australia in 2004, Pandora Australia New Zealand (ANZ) has since become the fourth largest market for the Danish jewellery house with 146 stores across the ANZ network, 130 employees in corporate and over 600 employees in retail.

We pursue sustainability in everything we do and have set ambitious and measurable targets across every touchpoint of our business, from sourcing through to the materials we use and the marketing of our products.

**Our people**

Our global workforce is made up of over 33,000 passionate people who, in 2023, helped Pandora record the highest earnings to date, led by a refreshed long-term growth strategy. The pace of our progress has created an energising, ambitious culture where we are empowered to be ourselves and equipped to deliver our very best.

As we

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