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Media Planner

2 months ago

North Sydney Council, Australia Pandora AS Full time
About the Role

We are seeking a highly skilled Media Planner to join our team at Pandora A/S. As a key member of our marketing team, you will be responsible for planning and optimizing our paid media strategy and budget.

Key Responsibilities
  • Media Planning: Develop and implement media plans that align with our marketing strategy and objectives.
  • Budget Management: Manage our paid media budget, ensuring accurate tracking and management of planned and actual spend.
  • Media Agency Collaboration: Work closely with our media agencies to plan and allocate the paid media budget by month, channel, campaign, funnel, audience, and objective.
  • Data Analysis: Utilize econometric modeling, liftlab reporting, business revenue forecasts, product collection/mix forecasts, comparable prior period post-campaign reporting, test and learn results, and other media measurement tools/reports to recommend media budget allocations and phasing.
  • Budget Reallocation: Review and approve (or seek approval) for reallocations of budgets and upweights as recommended by agencies and our global media team.
  • Performance Review: Brief agencies on quarterly campaign and always-on performance media strategy, global guidelines, and budget guidance. Review plans against commercial objectives and revenue forecasting and prior comparable period phasing and learnings.
  • Search Channel Optimization: Utilize the one search tool to test and manage the most effective overall use of the search channel to most effectively manage the paid search budget investment.
  • Reporting and Analysis: Provide weekly, monthly, quarterly, and ad-hoc reporting of paid media spend, including tracking and measuring against traffic/revenue performance.
  • Global Media Planning: Manage LAM media plans to support new store openings and relocations.
  • Test and Learn Initiatives: Assist in planning and rolling out test and learn initiatives.
  • Collaboration: Collaborate with our CRM Specialist and Paid Media Specialist to identify opportunities to utilize, test, and request new PIC audiences.
  • Competitive Analysis: Conduct competitive analysis for trade meetings or GTM decks or global.
  • Global Testing Reporting: Provide global testing reporting for budget-related tests.
About You

To be considered for this role, you must demonstrate the following:

  • Computer Skills: Data analysis, Excel, Google Ad Stack, social media, web analytics.
  • Media Experience: 3+ years of experience in a media role, ideally from an agency or the retail sector.
  • Data-Driven Decision Making: Strong experience working with data and building data-led recommendations.
  • Communication Skills: Excellent communication skills, both written and verbal.
  • Organizational Skills: Highly organized, with an ability to work to deadlines, and to plan and prioritize short and long-term tasks effectively.
  • Enthusiasm and Passion: Enthusiasm, positive approach, energy, and passion for marketing.
About Pandora A/S

Pandora A/S is the largest jewelry company in the world, giving a voice to millions of people's loves every day. We sell three pieces of our hand-crafted jewelry every second and have the largest network in the industry, with almost 7,000 points of sale around the globe and a strong online business.

We pursue sustainability in everything we do and have set ambitious and measurable targets across every touchpoint of our business, from sourcing through to the materials we use and the marketing of our products.

Our global workforce is made up of over 33,000 passionate people who, in 2023, helped Pandora record the highest earnings to date, led by a refreshed long-term growth strategy. The pace of our progress has created an energizing, ambitious culture where we are empowered to be ourselves and equipped to deliver our very best.