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Strategic Veterinary Partnerships Leader

2 weeks ago

Sydney, New South Wales, Australia beBeeVeterinary Full time $140,000 - $160,000

Lyka seeks a highly skilled Marketing Manager to lead veterinary partnerships marketing strategy. This pivotal role will shape engagement with the veterinary community and ensure communications resonate with professionals.

The successful candidate will report into the Brand Director, working closely with cross-functional teams.

Key Responsibilities:
  • Develop and implement a comprehensive veterinary partnerships marketing strategy that aligns with business priorities and brand positioning.
  • Translate market and customer insights into a compelling veterinary value proposition and develop a messaging framework that balances storytelling with technical depth.
  • Collaborate with CX and BDMs to conduct and analyse qualitative and quantitative research, gathering insights from vets and clinic staff to inform content and campaign development.
  • Partner with cross-function teams to research and distil technical insights into clear, impactful messaging.
Planning & Enablement:
  • Own and manage the partnerships marketing calendar, ensuring strategic alignment with consumer brand to maximise impact and identify synergies.
  • Partner with BDMs to create high-impact communication strategies and tools that enhance clinic engagement and strengthen Lyka's role as a trusted partner.
  • Oversee the development of vet-facing content and assets, working with the partnership team to determine strategic priorities - from webinars through to clinic merchandising.

Requirements include 3+ years of marketing experience in a medical, healthcare, nutrition, veterinarian or other evidence-based field.