Senior Search Engine Marketing Professional

1 week ago

Brisbane, Queensland, Australia beBeeDigitalMarketing Full time $90,000 - $130,000

As a leading growth technology firm, we empower lottery and not-for-profit partners through innovative solutions.

We foster an environment where collaboration and support thrive. Our diverse team serves clients across Australia, the United Kingdom, and North America.

The Digital Marketer - SEM role involves overseeing day-to-day operations and campaign implementation that aligns with marketing objectives.

Responsibilities include search engine marketing campaign management, planning, execution, and optimisation.

You will conduct keyword research, ad group structuring, and audience targeting to maximise campaign performance.

Compelling ad copy, monitoring campaign budgets, bids, performance, and key metrics are crucial for maximum ROI.

Staying updated with industry trends and search engine algorithm changes is vital for maintaining campaign effectiveness.

Collaboration with the SEO Manager is essential for coordinating SEM efforts with SEO.

You will utilise web analytics tools like Google Analytics and Amplitude to track, analyse, and report on campaign performance.

Actionable insights for optimisation will be provided through regular reports on key performance metrics.

We seek a proven Digital Marketer or Search Engine Marketing Specialist with in-depth knowledge of search engine marketing platforms.

Familiarity with search engine optimisation principles and best practices is required.

Experience managing search engine marketing campaigns and budgets is essential.

Proficiency in web analytics tools and strong analytical skills are necessary for interpreting and deriving insights from campaign data

What We Are Looking For:

  • A proven work experience as a Digital Marketer or Search Engine Marketing Specialist.
  • In-depth knowledge of search engine marketing platforms.
  • An understanding of search engine optimisation (SEO) principles and best practices.
  • Experience managing search engine marketing campaigns and budgets.
  • Proficiency in web analytics tools.
  • Strong analytical skills with the ability to interpret and derive insights from campaign data.

Your Role:

  • Search engine marketing campaign management, planning, execution, and optimisation.
  • Conduct keyword research, ad group structuring, and audience targeting.
  • Write compelling ad copy, monitor campaign budgets, bids, performance, and key metrics.
  • Stay updated with industry trends and search engine algorithm changes.
  • Collaborate with the SEO Manager.
  • Utilise web analytics tools like Google Analytics and Amplitude.

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