Search Engine Optimization Specialist

4 days ago

Brisbane, Queensland, Australia Culture Kings Full time

**Who we are**

Culture Kings represents the relationship between music, sport, and fashion. These are the three foundation pillars upon which Culture Kings stands. Within each of these components, streetwear has underlined and evolved to become an essential part of culture. Culture Kings prides itself on exclusivity and superiority offering a premium retail experience across all genres, cultures, styles, and ages combined with an extensive and curated range from 100+ leading street, sport, and fashion brands from all around the globe. Each Culture Kings store displays an electrifying atmosphere unparalleled in retail presenting some of Australia's leading DJs performing daily in-store. Frequently visited by some of the world's best athletes, artists, and tastemakers, Culture Kings is ahead of its game offering an elite perspective of the ever-changing global streetwear landscape.

**The opportunity**

This person will work closely with the marketing and merchandise team to align all campaign objectives across all regions, and also be responsible for managing budgets across all regions accordingly.

**Key Responsibilities**:

- Develop, implement and manage comprehensive SEO strategies to improve search engine rankings and drive organic traffic that ultimately leads to sales and profit growth.
- Conduct regular SEO audits to identify opportunities for improvement.
- Analyze keyword trends and competitor strategies to refine and optimize content.
- Optimize website content, meta tags, images, and URLs to improve search visibility.
- Ensure all on-page elements follow SEO best practices and are aligned with the latest algorithms.
- Collaborate with content creators to develop SEO-friendly content that aligns with business goals.
- Address technical SEO issues such as site speed, mobile responsiveness, and crawlability.
- Implement structured data, schema markup, and other technical enhancements.
- Monitor and manage the website's backlink profile to ensure quality and relevance.
- Utilize SEO tools to track, report, and analyze website performance and search engine rankings.
- Provide regular performance reports and actionable insights to stakeholders.
- Optimize for local search results, particularly for store locations in Australia, New Zealand, and the United States.
- Stay current with the latest SEO trends, algorithm updates, and best practices.

**Skills & Experience**:

- At least 5 years of hands-on experience in an SEO role with a focus on large e-commerce brands
- Preferred experience using Shopify CMS
- Expert knowledge of Google's product suite & other relevant tools including but not limited to Google SearchConsole, GA4, Semrush & crawling tools
- Experience using Shopify CMS
- High Proficiency with Excel and or Google Sheets
- Ability to influence, educate, and bring together various departments in order to drive strategic SEO initiatives
- Proven track record of executing successful technical, on-page content and off-page initiatives
- Qualification in a relevant field is desirable but not essential

**APPLY NOW**

If you do not hear from us within 21 days, you have not been successful this time around.

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