Marketing Campaign Strategist

7 days ago

Frenchs Forest, New South Wales, Australia Direct Group Full time

**The Role:**

This is a pivotal position in driving the success of our marketing efforts in collaboration with the Chief Marketing Officer. The successful candidate will oversee all campaigns and marketing activities, including monthly print, brand, and ATL marketing initiatives.

**Key Responsibilities:**

  • Ensure that TVSN's brand personality and identity are consistently portrayed across all touchpoints and channels.
  • Develop campaign strategies aligned with the overall marketing and business objectives, working closely with the Chief Marketing Officer and Digital Marketing Manager.
  • Manage the Marketing Calendar, ensuring a balance between strategic and tactical initiatives and alignment with Merchandising priorities.
  • Lead the planning and creative development process for all marketing campaigns and tactical initiatives, ensuring clear objectives, timelines, and resources are allocated and kept in budget.
  • Manage the creation and distribution of print materials, such as shoppers' guides and catalogues, in collaboration with internal teams and external vendors.
  • Monitor campaign performance and make data-driven recommendations and insights.
  • Manage the day-to-day relationships between external channels to maximise cross-promotional opportunities.
  • Lead and mentor the Marketing team with all activities.

**Requirements:**

  • 3+ years' experience in a similar role working in retail.
  • A customer-first mindset that puts our audience at the centre of everything.
  • A collaborative spirit and the ability to thrive in a team environment.
  • Event Management experience.
  • Strong communication skills that make complex ideas simple and compelling.
  • Stellar time management skills to juggle multiple projects with ease.
  • Ability to work in a fast-paced environment, working to deadlines, handling a broad range of projects.
  • Experience leading and mentoring a team to succeed.
  • Marketing qualifications.

**Why Work with Us:**

  • Work with a fun-loving team and support them to succeed.
  • Make a real impact on our customers and our business.
  • Enjoy amazing product discounts across the Group.
  • On-site café.
  • Free on-site parking.
  • Free flu vaccines.

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