Digital Strategy Coordinator

1 week ago

Sydney, New South Wales, Australia beBeeDigital Full time $90,000 - $120,000
Job Description:

The role of a Digital Communications Specialist plays a pivotal part in implementing digital marketing strategies and executing them for all owned, paid, and earned media within the wider marketing team.

  • Drive sales, profit, and consumer experience metrics via digital and direct marketing planning and execution
  • Manage the production, delivery, and update of digital communications for the business, including website/microsites, social channels, and the Intranet site
  • Develop and deliver annual/quarterly digital marketing plans, strategies, and Go To Market programs
  • Provide support to the Marketing team as required to deliver marketing communications, including planning, content creation, distribution, and execution for all owned, paid, and earned media and events
  • Manage the production and delivery of digital advertising communications, managing paid and organic digital advertising to drive lead generation, including SEO, SEM, organic, and paid social strategies

Required Skills & Qualifications:

  • Excellent communication skills and proven experience working in a similar corporate environment
  • CRM experience, including Salesforce lead management and Marketing Cloud
  • Experience with Mailchimp or other email marketing platforms
  • SEO and Google Analytics experience

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