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Retail Marketing Specialist

1 week ago

Cumberland City Council, Australia Knight Frank Australia Full time
About Knight Frank Australia

We're passionate about property, but it takes more than passion to make us the world's most successful privately-owned property agency and consultancy. With a 125-year heritage, we are part of a global property powerhouse dedicated to providing our clients the best advice across commercial and residential property transactional and advisory services.

We're a place where you can bring your whole self to work. That's what makes us a diverse collection of experts, problem solvers and innovators. Our purpose is to empower and encourage our people to think differently about how we can make a positive impact as a firm.

The Role

We are looking for a Marketing Manager experienced in delivering a marketing strategy for a selection of shopping centres within the portfolio in order to not only boost sales but improve the value for the retailers through solutions that will drive more traffic into our shopping centres.

You will work very closely with the centre management teams to understand key requirements, making sure they are aware of the tools at their disposal as well as implementing exciting new campaigns.

Key Responsibilities
  • Create an appropriate 12-month marketing and promotions plan for the shopping centre.
  • Review marketing activities to ensure they are achieving the increase in sales and pedestrian traffic.
  • Brand management.
  • Undertake market research and sales analysis to establish market trends, consumer needs and attitudes.
  • Create, monitor, and update all marketing materials.
  • Build and maintain a strong and positive business relationship with all retailers and the client.
  • Create and implement strategic marketing campaigns that engage customers and the local community.
  • Work with the broader marketing team and National Marketing Manager on national campaigns.
  • Partner with local community groups to deliver initiatives.

Who We're Looking For
  • A minimum of 3 years demonstrable experience.
  • Previous marketing or brand management experience.
  • Tertiary qualifications in Marketing or equivalent.
  • Advanced in Microsoft packages – particularly Word, Outlook, PowerPoint and Teams.
  • Advanced skills in Canva and/or Photoshop preferred.
  • Strong knowledge of Excel.
  • A broad understanding of marketing principles.
  • Strong understanding of all digital media platforms.
  • Basic understanding of the retail and shopping centre industry.
  • Excellent verbal and written communication skills.
  • Confident communication style with ability to influence at all levels.
  • High degree of adaptability.
  • Possess strong client service ethic.
  • Enjoys managing multiple priorities.
  • Creative thinking and conceptual skills.