Marketing Operations Specialist
4 days ago
The Company Overview:
ClearCompany is an Australian owned business that is a leading online retailer with a strong presence in the market. As a Marketing Specialist, you will play a key role in driving the company's growth and expansion through effective marketing strategies.
The Role:
We are seeking an experienced Marketing Specialist to join our team on a full-time basis. The successful candidate will be responsible for designing, creating, and delivering marketing policies, objectives, and programs to support the company's growth and expansion.
Responsibilities:
- Analyse data from different channels to develop marketing strategies, plans, and ideas for marketing campaigns.
- Responsible for researching about industry-related events, publications, trade shows, and announcements to identify new business ideas and market promotions.
- Conduct market research on property listings, develop targeted advertising strategies, and identify unique selling points.
- Coordinate pre-launch activities such as property staging, photography, videography, and image editing.
- Publish listings on booking platforms including Airbnb, Booking.com, VRBO, Marriott etc.
- Oversee social media presence to drive brand awareness.
- Monitor SEO performance and adjust keywords and content to enhance listing visibility on search engines and booking platforms.
- Analyse data to evaluate the success of marketing efforts and come up with new ideas to improve brand marketing and exposure.
- Track guest inquiries and post-stay feedback, refining ad content based on guest insights.
- Analyse guest reviews and provide actionable feedback to the sales and operations teams.
Requirements:
- Bachelor degree in marketing, media, and communications, or a related field.
- Minimum of 2 years of experience in the marketing field.
- Minimum of 2 years of experience in e-commerce marketing.
- At least 2 years of proficiency in Adobe Creative Suite, Google Analytics, Facebook Ads Manager, and Google Ads.
- Familiarity with major booking platforms and social media management.
- Expertise in MS Word, PowerPoint, and Excel.
- Excellent communication and customer service skills.
- Market Research and Marketing Strategy skills.
- Strong analytical and problem-solving abilities.
- Excellent project management skills and attention to detail.
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