Senior Fashion Content Creator

3 weeks ago

Melbourne, Victoria, Australia Witchery Full time

Country Road Group is embarking on a transformation to drive growth, leveraging its scale, capabilities, and culture as a House of Brands. This exciting opportunity has been created to support the strategic and commercial goals of the business.

The Copywriter & Content Editor will play a key role in assisting the development and execution of all content and copywriting within the Witchery Marketing team. The ideal candidate will have exceptional writing skills, ideally with experience in writing and editing fashion and style advice copy.

Key Responsibilities

  • Develop and implement the Witchery tone of voice style guide across all channels.
  • Create engaging copy for all Witchery marketing collateral, including email, website, social media, above-the-line advertising, public relations, packaging, and in-store promotions.
  • Oversee all copy written for the website, ensuring it is SEO/SEM optimised and provides an excellent customer experience.
  • Write long-form SEO-optimised style advice articles and Q&A-style collective interviews.
  • Provide editorial styling advice to enhance the customer experience and maximise sales.
  • Maintain tone of voice and brand consistency in all customer-facing copy.
  • Edit copy prepared by third parties.
  • Collaborate with key stakeholders in the planning and development of monthly EMD content.

Requirements

  • Excellent writing skills with a proven track record in writing and editing fashion and style advice copy.
  • A journalist background or experience in fashion editing/copywriting.
  • Expertise in digital content, including experience in SEO and SEM.
  • Ability to work independently and as part of a team.
  • Strong communication and interpersonal skills.
  • A high level of attention to detail and accuracy.

We offer a competitive salary package, including:

  • A base salary range of $85,000 - $105,000 per annum, depending on experience.
  • A generous employee discount scheme across our House of Brands.
  • An additional day of leave for your birthday.
  • An industry-leading Parental Leave Program.
  • Flexible working arrangements to support work-life balance.
  • An annual learning calendar to support the ongoing development of our team.
  • Support for community partnerships through our Corporate Social Responsibility Program.
  • We are committed to operating ethically, sustainably, and responsibly.

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