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Chief Brand Strategist
2 weeks ago
This is a full-time, permanent position that offers one Personal Time Off (PTO) per month. The General Manager Marketing & Communications role is responsible for driving the consistent and considered application of the organisation's brand across all channels and touchpoints.
Key Responsibilities- Establish a strategic approach to the organisation's marketing, digital and communication functions, aligned to the strategic plan, operational objectives and Board endorsed strategies.
- Develop and oversee the implementation of annual marketing/awareness plans, by Region, aligned to the organisational annual plan, operational objectives (including new inventory release) and engagement plans.
- Engage and empower team members to take ownership of the development and implementation of annual marketing/awareness plans and ensure ongoing oversight to guide decision making as required.
- Collaborate with the Chief Customer Officer to establish the organisational brand strategy and own brand stewardship to ensure a consistent application across all channels/touchpoints and protect the credibility of the brand.
- Develop and implement a communication plan to explain the 'why' behind the brand strategy/positioning for both internal and external audiences.
- Ensure all communication assets are in alignment with the defined GMCT brand strategy/tone of voice and develop a range of templates for internal distribution.
- Develop a Digital Channel Strategy and oversee its implementation to utilise digital channels effectively and communicate the organisation's value proposition, educate users and foster informed decision making.
- A relevant tertiary qualification in a related discipline and a minimum of 5 years prior experience in a senior role.
- Demonstratable achievements that enhanced customer/user experience and improved organisational outcomes in communications, brand management and marketing.
- Proven experience in digital marketing and leveraging online channels to achieve a strategic objective.
- Excellent written and verbal communication skills and a collaborative approach with the ability to influence at all levels.
- Experience reporting to an Executive level role, developing high-quality reports and presenting to a Board.
- Demonstrated experience managing and reporting on budgets, as well as leading people.
