Marketing Strategy Specialist

1 week ago


Sydney, New South Wales, Australia beBeeStrategy Full time $100,000 - $120,000
Marketing Strategy Specialist

The role is responsible for developing and executing effective marketing strategies to generate demand, onboard new customers, and drive small business adoption of a self-serve ad platform.

Develop and implement campaigns using owned & operated assets and external media channels to acquire new customers and drive conversions.

Key Responsibilities:
  • Manage the development of effective marketing strategies to maximise return on investment, achieving revenue targets for advertising bookings through the platform
  • Build awareness of the platform, drive consideration amongst the target audience, and grow share of the small business advertising market
  • Oversee branding of the platform to produce content providing information on why to advertise with us, helpful resources for getting started, audience information, and customer success stories
  • Partner with creative teams and agencies to produce ads promoting our self-serve ad platform for on-network and off-network advertising campaigns
  • Plan and execute off-network performance campaigns across Meta, Tiktok, LinkedIn, Google etc. to acquire new leads and customers
  • Gather data from demand generation activities, evaluate the impact of strategies, produce reports on results, and evolve promotional strategies to continuously drive improved ROI
Requirements:
  • Proven hands-on ability to develop and execute campaigns across digital performance media including search, social, and YouTube
  • Strong analytical and problem-solving skills
  • Excellent time management and organisation
  • Excellent written and verbal communication skills


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