
Marketing Strategy Specialist
1 week ago
This role focuses on developing and implementing marketing strategies to drive awareness, consideration, and business growth.
The Marketing Strategy Specialist will partner with sales teams to execute programs that meet marketing performance and business goals.
- Develop and implement comprehensive marketing strategies
- Represent the brand while collaborating with internal stakeholders on integrated initiatives
- Align with Client Services on competitive initiatives, sharing recommendations and implications to the broader organization
- Monitor market trends, category news, and competitive activity for strategic direction
- Implement client acquisition marketing strategy through collateral creation, communications, tools, and digital marketing efforts
Key qualifications include:
- Four-year degree in Marketing or related field
- Five to eight years of experience in marketing, advertising, creative programming, and/or digital marketing
- Proven track record in developing and implementing marketing strategies
- Industry experience in a healthcare, staffing, or human resources environment
- Thorough proficiency in digital marketing including knowledge of SEO, SEM, paid search, social media advertising, drip campaigns, attribution marketing, native advertising
Our company is committed to diversity and inclusion in the workplace, prohibiting discrimination and harassment based on protected status.
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