Senior Brand Strategist

2 days ago

Brisbane, Queensland, Australia beBeeMarketing Full time

Alpha Car Hire, a leading independent car rental provider in Australia, is seeking an experienced Marketing Manager to join their dynamic team. This exciting role will see you play a key part in shaping the company's brand strategy and driving business growth.

The successful candidate will have a proven track record of developing and executing marketing strategies that drive results. You will be responsible for overseeing the company's digital presence, including website content, social media channels, loyalty programs, and reputation management.

Key responsibilities include:

  • Collaborating with senior executives to develop and execute the company's overall brand strategy
  • Developing long-term marketing roadmaps to support business growth and capability building
  • Leading and managing cross-functional teams to deliver brand initiatives
  • Taking ownership of the company's digital presence, ensuring brand consistency across all content and communications
  • Designing and running A/B tests to improve customer journeys and increase conversion rates
  • Developing and implementing reputation management strategies to maintain a positive brand image
  • Planning and managing social media campaigns to drive customer interaction and business growth

The ideal candidate will possess:

  • Proven experience in marketing or a related field, ideally within a fast-paced consumer-facing industry
  • Strong leadership skills, with the ability to motivate and manage cross-functional teams
  • Excellent understanding of digital marketing, social media platforms, and loyalty programs
  • Experience in developing long-term marketing strategies and roadmaps
  • Exceptional communication skills, both written and verbal

As a member of our team, you can expect:

  • A competitive salary package based on experience
  • Opportunities for professional growth and development
  • A dynamic and supportive work environment

If you're a motivated and results-driven marketer looking for a new challenge, please submit your application with a CV and cover letter outlining your suitability for the role.

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