Digital Content Strategist

5 hours ago

Sydney, New South Wales, Australia Havas Media AG Full time

About the Role

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As a Digital Content Strategist at Havas Media Australia, you will play a pivotal role in shaping the digital landscape for our clients. With a strong focus on content creation and optimisation, you will be responsible for driving organic search results through a data-driven content strategy.

The ideal candidate will have experience in a digital/media environment, with a keen understanding of SEO principles and practices. You will work closely with senior team members to develop and implement content strategies that yield tangible results.

Your primary responsibility will be to create high-quality, keyword-optimised landing page copy that resonates with our target audience. This involves conducting thorough research to uncover behavioural insights, which inform your content approach. Additionally, you will be responsible for optimising images, developing client-facing templates, and monitoring competitor content activities.

To succeed in this role, you must possess excellent written and verbal communication skills, as well as the ability to update websites via CMS. A strong analytical mindset, coupled with solid interpersonal and teamwork abilities, is essential for building and strengthening client relationships.

Key Responsibilities:

  • Create professionally written, keyword-optimised landing page copy
  • Discover and write to behavioural insights to improve site engagement
  • Optimise images for descriptive, keyword-led file names, alt tags – while ensuring image quality and compression
  • Develop and improve client-facing templates
  • Monitor competitor content activities
  • Support the team with technical and link-building activities when required
  • Optimise performance content and on-page recommendations
  • Keep on top of content trends and recommend application to client activities
  • Monitor success of optimised content via Google Analytics & other reporting tools
  • Local SEO campaign experience is an advantage
  • Proactively find and recommend effective SEO solutions to your manager

What We Offer:

At Havas Media, we invest in media that matters. Our Mx system enables us to turn consumer intelligence into clear growth targets, aligning stakeholders and KPIs through custom briefs, and measuring the impact of rich and respectful media experiences.

We are part of the Havas Group, a global marketing communications network with 20,000 staff operating in 100 countries. What sets us apart is our culture and people-centric approach. We care about enjoying ourselves, being respectful to one another, and sharing a common goal – to be the best agency you will ever work at.

Salary: $80,000 - $110,000 per annum (dependent on experience)

Location: Sydney

Industry: Digital Marketing

About Us:

Havas Media is a passionate and collaborative team that values creativity, innovation, and excellence. We believe that meaningful media can help build more meaningful brands, and we're dedicated to delivering exceptional results for our clients.

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