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The Market Intelligence Analyst is responsible for harnessing data to drive strategic advantage. This mission-critical role entails developing and maintaining both quantitative and qualitative market intelligence, encompassing competitor benchmarking, consumer profiling, market demand analysis, and media performance.
Key Responsibilities:- Establish and maintain a robust competitor intelligence framework, analyzing positioning, pricing, and product to inform strategic decisions.
- Deliver actionable market demand insights by understanding population demographics, consumer needs, and purchase drivers.
- Evolve market analytics tools and dashboards to optimize marketing investment.
- Translate customer and competitor data into impactful strategies that directly influence revenue, occupancy, and customer satisfaction.
- 3+ years in business intelligence, market research, or commercial analysis.
- Proven ability to distill complex quantitative analysis into clear, actionable insights.
- Strong data and financial modeling skills, with experience in ABS statistics and demographic modeling.
- Experience working with Sales, Marketing, or Commercial teams.
- Understanding of the customer journey and digital media marketing.
- Ability to adapt quickly to new analytics tools.
This role offers a unique opportunity to leverage data-driven insights to drive business growth and improvement.