Marketing Content Specialist

4 days ago


Camberwell, Victoria, Australia coles Full time
About Swaggle

Swaggle is a leading online pet store in Australia, dedicated to delivering pet happiness to every doorstep. With a wide range of Australia's leading brands, personalized product suggestions, and free vet advice, Swaggle aims to guide pet parents through their journey and help every pet find its Swaggle.

Your New Role

As our Content Marketing Coordinator, you will be responsible for developing and sharing engaging content across Swaggle channels, including blogs, social media, video, email, and sales promotions. You will work closely with the Performance & Content Marketing Managers to create content that captures attention and drives engagement.

Key Responsibilities:
  • Assist in developing content for use across Swaggle channels
  • Execute social media strategy and develop social content
  • Own the promo calendar and work closely with the SEO agency to develop high-performing blog and collection page content
  • Execute email and SMS campaigns and implement test & learn programs to optimize them
Experience and Skills Required:
  • Degree in marketing/communication or equivalent discipline
  • 1-2 years experience in eCommerce, retail, CRM, or digital
  • Creative flair and love of creating content that captures attention
  • Passion for writing and creating, with great communication skills
  • Understanding of organic social channels best practices and tactics to drive growth and engagement
  • Experience with CRM platforms, eCommerce platforms, social scheduling and reporting platforms, and analytics tools
Benefits:
  • Flexible working arrangements
  • Work with a passionate team in the growing pet care industry
  • Unique opportunity to join a fast-paced start-up full of talent, which is part of the Coles Group


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