Senior Marketing Professional

2 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $90,000 - $120,000
Job Title: Marketing Strategist

About the Role:

We are seeking a highly experienced marketing professional to lead our go-to-market strategy. As a key member of our marketing team, you will be responsible for developing and executing campaigns that drive business growth and customer engagement.

Key Responsibilities:

  • Develop and implement integrated go-to-market plans from strategy to analysis.

  • Lead omni-channel campaigns from concept to execution, ensuring integration, timely delivery, and on-brand messaging.

  • Brief and collaborate with creative, web, and channel partners, optimising processes for efficiency.

  • Partner with global teams to localise messaging, share findings, and improve data models, processes, and assets.

  • Work with category and pricing teams to create customer-centric offers that drive growth and engagement.

  • Track performance, analyse campaign results, and use data to optimise future activity.

  • Contribute to yearly marketing strategy and lead the annual GTM strategy.

  • Collaborate across local and global stakeholders, influencing outcomes for the ANZS market.

  • Lead and develop two direct reports based in India.

Requirements:

  • 5-10 years' marketing experience with a Bachelor's degree in Marketing, Communications, Business, Economics, Mathematics, or related field.

  • Proven track record to build and implement integrated go-to-market plans from strategy to analysis.

  • Strong campaign/project management skills and experience delivering high-quality creative briefs.

  • CRM strategy development and execution experience.

  • Excellent interpersonal skills with 2+ years' leadership experience.

Nice to Have:

  • Experience working in a fast-paced e-commerce environment.

  • Leadership experience with team members.

  • Familiarity with CRM strategies and implementation.

  • Technical proficiency in data analysis tools and marketing software.

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