Media Buyer
4 weeks ago
We are Joolca, a Melbourne-based outdoor eCommerce brand with a strong international presence. Our goal is to provide customers with the best outdoor experiences, and we're looking for a skilled Media Buyer to help us achieve this.
The ideal candidate will have experience managing Google and Meta Ads campaigns, with a proven track record of driving results. They will be responsible for overseeing the day-to-day management of our ad accounts, including campaign setup, optimisation, and performance analysis.
Key Responsibilities:
- Campaign Management: Set up, optimise, and monitor Google and Meta Ads campaigns to ensure maximum ROI.
- Data-Driven Optimisation: Analyse key performance indicators (KPIs) to adjust bids, targeting, and creative assets to improve campaign performance.
- Collaboration: Work closely with our PPC Lead to implement strategy, follow best practices, and execute paid media plans that align with Joolca's goals.
- CRO Involvement: Contribute to discussions on improving landing page performance and user experience to drive conversions.
- Budget Management: Assist in managing budgets to ensure we maximise ROI while adhering to campaign spend guidelines.
Requirements:
- Proven experience managing Google and Meta Ads campaigns.
- Strong understanding of ad targeting, A/B testing, and budget optimisation.
- Proficiency with ad management platforms (Google Ads, Facebook Ads Manager) and tools like Google Analytics.
- Knowledge of CRO principles and ability to contribute to discussions on improving landing page performance and user experience.
- Analytical mindset with the ability to interpret data and make informed decisions.
We offer a competitive salary, a relaxed working environment, and the opportunity to work with a fast-growing brand. If you're a data-driven, highly organised individual with a passion for delivering results in a fast-paced environment, we'd love to hear from you.
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