Brand and Marketing Manager

3 weeks ago

Sydney, New South Wales, Australia Vicinity Centres Full time
Job Title: Brand and Marketing Manager - Bankstown

Job Summary:

The Brand and Marketing Manager - Bankstown is responsible for developing and implementing the Centre's brand strategy and annual marketing plan. This role will work closely with the Regional Brand and Marketing Manager to ensure the marketing plan delivers on key opportunities for the centre.

Key Responsibilities:

  • Develop and implement the Centre's brand strategy and annual marketing plan.
  • Work closely with the Regional Brand and Marketing Manager to ensure the marketing plan delivers on key opportunities for the centre.
  • Lead the development of each Centre's Vision Strategy and Action (VSA) planning process.
  • Develop commercial strategies including brand awareness, digital, local activations, partnerships, campaigns, and promotion.
  • Identify opportunities to support retailer business strategies through local marketing plans tailored to the needs of our consumers.
  • Manage budgets and ensure effective financial management.
  • Develop and maintain strategic relationships across the region.
  • Collaborate with the Digital and Social Specialist to develop and implement social and digital strategies.
  • Provide administrative and reporting duties including preparing reports and attending Joint Venture Meetings and regional meetings.

Requirements:

  • Experience in marketing and brand management with a strong analytical understanding of local customer insights.
  • Strong knowledge of the competitive environment and ability to work as part of a team.
  • Strategic marketing expertise including data and insights, frameworks, methodologies, and channels.
  • Marketing legal, risk, and compliance knowledge.
  • Event management and project management skills.
  • Proofreading and editing skills.
  • Interpersonal and strong verbal and written communication skills.
  • Financial acumen and proven performance to drive value and commercial results.
  • Strong organisational, project management, and time management skills.

Why Vicinity?

Vicinity Centres offers a range of benefits including flexible working options, birthday leave, purchased additional leave, and a generous parental leave policy.

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