Marketing Growth Specialist

Drive Customer Growth and Success

As a key member of our Marketing & Growth team, you will play a pivotal role in driving user acquisition and retention initiatives. Leveraging your expertise in marketing automation and harnessing growth marketing techniques, you will craft exceptional campaigns and experiments to fuel scalable growth and drive long-term customer value across the customer lifecycle.

This is an opportunity to make a meaningful impact at a purpose-led organization on a mission to bring people closer to financial wellness.

Key responsibilities include:

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• Develop comprehensive marketing strategies that align with growth objectives and OKRs.">
• Serve as the company expert for Marketing Automation, building on existing programs to increase effectiveness and personalization at scale.">
• Utilize customer data and campaign analytics to identify insights and opportunities for enhancing customer journeys and drive user engagement.">
• Work closely with cross-functional teams, including Product, Data Analytics, Sales, and Customer Success, to ensure alignment and execute growth initiatives based on data-driven insights.">
• Monitor and analyze campaign performance metrics, providing actionable insights and recommendations for optimization.">
• Inform marketing and product strategies by staying up-to-date on market trends, competitor activities, and customer preferences.">
• Leadership and mentoring of a Customer and Marketing Coordinator, fostering a culture of innovation, collaboration, and continuous improvement.">

About You

You are a curious and experienced Marketing Manager with a strong background working within a customer-focused organization, ideally with experience in the finance space. You are a strong communicator who can establish and maintain effective stakeholder relationships, both internally and externally.

Key qualifications include:

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• Tertiary qualification in Marketing or equivalent.">
• 6+ years of marketing experience (in-house and/or agency), with expertise in both acquisition and lifecycle programs of work.">
• Highly experienced with marketing automation tools (Braze, Adobe, Salesforce, Marketo, etc.).">
• Deep understanding of marketing principles, methodologies, and technologies, particularly in marketing automation and growth hacking.">
• Strong analytical skills and proficiency in interpreting data to drive strategic decision-making (Excel, Tableau, Google Analytics, Amplitude).">
• Excellent communication skills, with the ability to effectively articulate complex ideas and concepts.">
• Excellent project management skills, with the ability to manage multiple moving parts.">
• Demonstrated experience with customer segmentation and ongoing implementation.">
• Knowledge of the financial services industry is advantageous.">
• Strong organization skills and attention to detail, with the ability to follow process with limited support.">

Perks and Benefits

Our organization offers a range of benefits to support your well-being and career growth, including:

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• Flexible and hybrid working arrangements.">
• $500 annually for wellbeing expenses.">
• Access to discounted gym memberships and corporate discounts for wellbeing products.">
• Generous paid parental leave to support your transition to parenthood.">
• Unlimited Udemy access to learn new skills.">
• Regular social events and awesome team offsites.">
• Access to an Employee Assistance Program, Uprise, with up to 6 coaching sessions per year.">

Our Purpose and Values

We are a purpose-led organization committed to making a positive impact in the world, starting right here in Australia. By building products and experiences designed to have a positive impact on the financial health and lives of our customers, we strive to bring people closer to financial wellness.