Digital Brand Strategist
4 weeks ago
At Brightpart Learning Centre Pty Ltd t/a Nova Vocational College, we strive to provide quality educational programs that help students achieve their career goals and embrace lifelong learning while studying. Located in the heart of Melbourne, we have a global outlook, and boast a highly experienced, vibrant and innovative training environment and thus making a professional difference in Australian education sector.
We are looking for a skilled and qualified Digital Brand Strategist to join our team.
Responsibilities include:
- Develop and support business growth through the creation and execution of digital brand strategies, aligned with our organisational values and vision.
- Develop comprehensive digital marketing plans to promote our brand, products, and services, ensuring consistency across all marketing channels.
- Analyse industry trends, target demographics, and competitor offerings to identify opportunities for new courses or services, ensuring we stay ahead of the curve in the education sector.
- Provide expert advice on digital marketing elements, including search engine optimisation (SEO), pay-per-click (PPC) advertising, email marketing, and social media marketing.
- Promote brand awareness through digital marketing efforts, including content creation, influencer marketing, and event marketing.
- Maintain and enhance our brand identity, ensuring it aligns with our organisational values and appeals to prospective students.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices, applying this knowledge to drive business growth and improve marketing performance.
- Develop and manage digital marketing budgets, ensuring efficient allocation of resources for maximum impact.
- Collaborate with the sales team to develop and implement marketing strategies that drive sales growth and improve customer engagement.
- Support the marketing team with digital marketing activities, demonstrating expertise in areas such as SEO, PPC, email marketing, and social media marketing.
Other Requirements:
· Bachelor degree or higher qualification in a related field, such as marketing or communications.
· One year of experience in a digital marketing role.
· Excellent communication and organisational skills, with the ability to work independently and as part of a team.
We offer a competitive salary of $72,000 - $82,000 per annum, plus opportunities for professional development and career advancement in a dynamic and innovative organisation.
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