Digital Marketing Specialist

4 days ago


Melbourne, Victoria, Australia Sportsgirl Full time

Are you passionate about digital marketing and fashion? Do you have experience with customer engagement platforms and email marketing campaigns?

About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our team at Sportsgirl. As a key member of our digital marketing team, you will be responsible for managing and executing end-to-end email campaign programs for our business.

Your main focus will be on accelerating revenue growth through email marketing campaigns, developing a clear communication plan, and implementing database and VIP growth opportunities. You will also work closely with our digital team to support the roll-out of initiatives across various touchpoints in the customer relationship management stages.

Responsibilities
  • Accelerate revenue growth through email marketing campaigns
  • Develop and implement email communication and content plans
  • Manage weekly email schedules for the brand
  • Support digital campaign planning and scheduling
  • Campaign reporting and optimisation
Requirements

To be successful in this role, you will need:

  • Marketing or digital tertiary qualifications
  • Proven experience with customer engagement platforms (Emarsys preferred)
  • Hands-on digital marketing and email marketing platform experience
  • Excellent understanding of digital design, video, and email marketing asset production
  • Solid understanding of customer databases, personalisation, and segmentation
  • Experience using Google Analytics
  • Prior experience with eCommerce, fashion, or retail brands is highly desirable
Benefits

We offer a range of benefits, including:

  • Free onsite parking
  • Team member product discount of 50%
  • Discounted private health insurance
  • Career development opportunities
  • Flexible working
Why Work for Sportsgirl?

At Sportsgirl, we celebrate diversity and advocate inclusion. We are committed to building and fostering a diverse and accessible workplace culture. If you're looking for a dynamic and fast-paced environment where you can grow and develop your skills, apply now



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