Innovation Strategist

4 days ago

Melbourne, Victoria, Australia beBeeDigital Full time $180,000 - $200,000
Job Title:

Digital Innovation Leader


Job Description:

TBWA Melbourne is seeking a skilled and forward-thinking Digital Innovation Leader to drive the development of innovative brand, campaign and communications strategies that drive business growth and cultural impact.


Key Responsibilities:
  • Develop comms plans, ecosystems, briefs and message matrices for creative teams grounded in an understanding of media channels and behaviours.
  • Lead the development and execution of digital innovation strategies that leverage emerging technologies, social media, and digital platforms.
  • Build strong relationships with clients, acting as a trusted advisor and thought partner.
  • Mentor and inspire a team of talented strategists, fostering a culture of innovation and excellence.

Requirements:
  • Digital proficiency: Deep understanding of AI and digital marketing channels, including social media, content marketing, and digital advertising.
  • Strategic thinking: Proven ability to develop interesting, unexpected yet actionable strategies.
  • Cultural fluency: Keen awareness of current cultural trends and their impact on consumer behaviour.
  • Collaborative mindset: Strong ability to collaborate with creative teams to develop innovative and impactful campaigns.

About You:

As a highly motivated and brand-literate professional, you possess 7+ years' experience in a strategy role within a digital agency. Your unique blend of creativity, analytical skills and passion for staying ahead of the curve makes you an ideal fit for this pivotal role.

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