Innovative Brand Strategist

2 days ago

Melbourne, Victoria, Australia Bebeestrategic Full time

Role Overview
We are seeking a visionary
Strategy Director
to join our experienced team.
This role calls for a strategic mastermind who can craft innovative brand strategies and elevate creative teams to produce effective results for clients.
The successful candidate will play a pivotal role in crafting smart solutions for clients, supporting new business efforts, and collaborating closely with stakeholders to identify their challenges and growth opportunities.
They will balance daily strategy delivery with the long-term vision for client brands, leading strategy across accounts and integrating insight-driven thinking into creative development.
Their experience in identifying proactive opportunities and delivering high-quality strategic thinking will support the agency's goal of being the leading creative solutions company.
Key Responsibilities
Shape strategic thinking across integrated campaigns and brand experiences.
Lead strategy for a portfolio of clients and collaborate on larger projects.
Build trusted stakeholder relationships with results-oriented strategies for brand growth.
Craft brand, communications, and channel strategies across various platforms.
Support new business efforts by identifying opportunities and contributing to pitches.
Stay updated on emerging trends to inform strategic recommendations.
Direct research and data analysis to uncover insights and build strategic foundations.
Develop and drive workshops and strategic sessions with clients.
Collaborate with creative teams to inspire insight-led creative ideas.
Conduct competitive, category, and cultural analysis to find white space opportunities.
Contribute to thought leadership and understanding of consumer and media landscapes.
Develop clear strategic documents, including KPIs and measurement plans.
Requirements
Extensive strategy experience in creative agencies or consultancies is essential. The ideal candidate will be well-versed in developing communication architectures and brand plans, confident in autonomously guiding client strategies and campaigns.
A proven track record in insight-driven brand and campaign strategies is required, as well as a sharp strategic thinker who blends insight seeking and strategic thinking, aware of digital/cultural trends.
Effective presentation skills, inspiring teams and stakeholders, and strong collaborative relationships across teams and networks are also necessary.
What We Offer
Partner with the greatest clients in Australia and work on award-winning campaigns that have significant business impact.
Our team is passionate about creative thinking and challenging conventions, and we value knowledge in marketing science and up-to-date best practices.
Proficiency in measurement tools and defining success metrics is also an advantage.
Benefits
Foster a positive team culture, mentoring junior strategists and collaborating across departments.

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