Marketing and Data Analysis Manager

4 weeks ago

Richmond, Australia Shaw Full time

Job Title:

Marketing and Data Analysis Manager - Melbourne

Position Overview:

At Shaw Contract Group Australia, we are seeking a highly skilled Marketing and Data Analysis Manager to join our team in Melbourne. As a key member of our marketing team, you will be responsible for using data analysis to create marketing tools that drive business growth and increase profits in Australia and New Zealand.

Job Duties:

  • Develop and execute strategic plans for sales and marketing initiatives using data analysis
  • Analyze sales data to gain insights into sales performance, trends, and patterns
  • Establish communication channels and maintain relationships with key accounts to understand marketing needs and create strategic marketing plans
  • Track new trends, recommend products and services, propose and develop new strategic partnerships
  • Develop sales and marketing dashboards and analytical tools
  • Collect and analyze sales data from various sources, including CRM systems and marketing automation platforms
  • Use knowledge of the latest AI and data synthesis techniques for generating marketing insights
  • Make and give presentations to Architects, Designers, and Flooring Distributors, and develop marketing campaigns that meet the needs of these specific audiences
  • Present marketing opportunities to the business and help to develop marketing strategies
  • Setup and execute marketing strategy tailored to the preferences and trends of the Australian and New Zealand markets
  • Liaise with European COREtec brand leaders and product development teams to communicate Australian needs
  • Evaluate market response to refine sales and marketing strategy to increase brand awareness
  • Develop and strengthen internal and external relationships that will lead to increased market share

Qualifications:

  • A college or University diploma or equivalent is required
  • Bachelor's degree in a Business, Data Analytics, Engineering, or Marketing discipline
  • 2+ years of marketing experience with a focus of sales data analysis
  • Strong modelling techniques and analytical skills with demonstrated ability to find solutions without specific step-by-step instructions
  • Knowledge of resilient flooring including: LVT, WPC, SPC required; COREtec experience preferred
  • Experience managing corporate partners and design firm relationships
  • Ability to travel to Europe and New Zealand
  • Domestic overnight travel up to 60%
  • International overnight travel up to 10%
  • Ability to speak Dutch preferred
  • Ability to work independently with minimal supervision

Shaw Contract Australia

Ours is an optimistic agenda that places power for positive change at scale in all our hands for people and planet.

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