Retail Campaign Manager
6 days ago
About Us
We're a leading retailer with over 260 stores and thousands of team members, on a mission to share our passion for good wine and great times. If you have a passion for drinks and a thirst for knowledge, we welcome people like you.
The Role:
As a Campaign Lead in our team, you'll play a key role in creating customer-first brand strategies that drive advocacy, maintain momentum, and attract new customers.
Key Responsibilities:
- Lead and manage campaigns, activations, and communications across all channels.
- Support development of our Marketing Strategy and communication plan.
- Champion the role of brand and embed positioning across the business.
- Manage project delivery, ensuring cross-functional team alignment.
- Partner with media experts to manage media plans and ensure effective outcomes.
- Ensure campaign measurability, lead reporting and optimisation, and oversee post-campaign review.
You'll work closely with creative and media agency partners to deliver effective outcomes for our brand and customer.
Requirements:
- 5+ years experience in Marketing, with a focus on retail and campaign management.
- Proven track record in managing marketing campaigns from strategy through to execution.
- Thrives in fast-paced environments, manages effectively and reports accurately.
- Strong understanding of media planning, cross-functional business planning, and commercial acumen within a retail environment.
- Tertiary qualifications in business, marketing, or a related field.
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