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Digital Merchandising Strategist
2 weeks ago
Located in the Canadian Coast Mountains, our organization is driven by a relentless pursuit of design and performance. We challenge conventional norms to create technical gear that functions optimally in harsh conditions.
We aim to deliver products that enable individuals to live in the moment, embrace challenges, and explore uncharted territories. This philosophy extends to our digital presence – we're seeking an experienced eMerchandising Manager to bring it to life online.
eMerchandising Strategy Overview- Craft and evolve eMerchandising strategies across every digital touchpoint.
- Promote product discoverability and ensure stock and content flow harmoniously with commercial goals.
- Develop and refine the eMerchandising roadmap to align with seasonal campaigns, product strategies, and business objectives.
- Utilize analytics, A/B testing, and tools like Searchspring or Dynamic Yield to optimize the digital shelf and enhance CVR.
- Lead best-in-class visual merchandising across home, category, and product pages, collaborating with creative, marketing, and merchandising teams.
- Enhance product discovery with smart navigation, search, filtering, sorting, and personalized recommendations.
- Elevate product storytelling, ensuring PDPs are accurate, inspirational, and tailored to the ANZ audience.
- Demonstrate proven success (3+ years) in digital merchandising or eCommerce, preferably with a premium or lifestyle brand.
- Showcase commercial acumen with the ability to translate data into impactful merchandising decisions.
- Exhibit strong stakeholder management skills and a collaborative approach across marketing, digital, UX, and global teams.
