Lead Product Marketer

2 days ago

Australia beBeeMarketing Full time $100,000 - $150,000

Product Marketing Lead

A unique opportunity to contribute to a dynamic team in product marketing.

We are seeking an experienced professional with a passion for creating engaging product value propositions and communicating benefits using creative copywriting, visuals, and more. If you're a strategic marketer who wants to own product marketing end-to-end, this role is for you.

At our organization, we value diversity, creativity, and exceptional execution in all that we do. Our hybrid work environment offers flexibility while allowing collaboration and teamwork. We have a central office location near public transportation.

Your Responsibilities:
  • Craft and manage product positioning, value propositions, and competitive pricing strategies.
  • Spearhead product launch plans, ensuring alignment with overall marketing goals to boost product awareness and conversion.
  • Develop comprehensive product messaging, including feature/benefit copy and taglines that resonate with diverse markets.
  • Oversee the creation of marketing assets, adapting product value propositions for various segments.
  • Analyze market trends, competitor activities, and sales performance to inform strategic decisions.
Requirements:
  • Proven experience (at least three years) in product marketing or a similar role, preferably within the consumer goods sector.
  • Exceptional written and verbal communication skills, alongside strong analytical abilities.
  • Relevant qualifications in Marketing, Communications, or a related field.
  • Proficiency in Microsoft Office.
Benefits:
  • Pursue impactful projects that drive innovation and style.
  • Thrive in a holistic work environment that values diversity, creativity, and exceptional execution.
  • Enjoy perks like flexible working hours, a vibrant workspace, and a convenient location.

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