Brand Marketing Lead

2 weeks ago

Australia beBeeMarketing Full time $140,000 - $170,000
About the Job

We are seeking a strategic marketing expert to lead our brand marketing efforts across retail, wholesale, social, and digital channels. Reporting to the Head of Trend Brands, you will be responsible for developing and executing a comprehensive brand marketing strategy.

Your role will involve crafting strategies for all Marketing teams, including Digital, Advertising, Communications, CRM & Loyalty, and Creative. You will also prepare and manage budgets, set and monitor team and campaign goals, ensure brand message consistency, and execute the marketing calendar.

You will liaise with brand principals to launch new products and global campaigns, level brand partner marketing contributions, execute end-to-end activities for all brand, retail, and product campaigns, and oversee content strategy for Trend International Brands Digital, Social, and Blog.

You will need to have demonstrated 10+ years in a similar brand marketing role, passion for Digital, Retail, Trade events, and Local Area Marketing, a creative, strategic, and analytical approach, excellent written and verbal communication skills, exceptional organisational skills, and the ability to work autonomously and as part of a team.

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