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Digital Marketing Activation Executive

2 months ago

Melbourne, Victoria, Australia Paxus - Technology + Digital Talent Full time
About Paxus - Technology + Digital Talent

Paxus is a leading digital marketing agency that specializes in delivering innovative solutions to its clients. We are a team of passionate professionals who are dedicated to helping our clients achieve their business goals through effective digital marketing strategies.

Job Title: Digital Marketing Activation Executive

We are seeking a highly skilled Digital Marketing Activation Executive to join our team. As a Digital Marketing Activation Executive, you will be responsible for planning, implementing, and optimizing paid social and programmatic advertising campaigns for our clients.

Key Responsibilities:
  • Paid Social Advertising: Plan, implement, and optimize paid social campaigns across multiple channels, including Meta, LinkedIn, Snapchat, and TikTok.
  • Programmatic Advertising: Plan, implement, and optimize programmatic campaigns using key tools and channels, including DV360, The Trade Desk, Verizon, and YouTube.
  • Campaign Performance Monitoring: Continuously monitor campaign performance, analyzing key metrics such as click-through rates (CTR), conversion rates, return on ad spend (ROAS), and other relevant KPIs.
  • Client Communication: Regularly communicate with clients to provide performance updates, reports, and recommendations to enhance campaign effectiveness.
  • Performance Reporting: Prepare detailed performance reports that showcase the results of campaigns and their impact on client's business objectives.
Requirements:
  • Experience: 1+ years' experience managing paid social and/or programmatic advertising in an agency environment.
  • Technical Skills: Proficiency in Meta Tools Inc. Business Manager plus power editor/ads manager, Pixels, Audiences, Creative Hub, Campaign Planner, etc. Experience with Amazon DSP, Display & Video 360, Campaign Manager, TTD, XandR.
  • Analytical Skills: Analytical skills to interpret campaign data, identify trends, and draw actionable insights.
  • Communication Skills: Excellent communication skills to effectively communicate with clients and internal stakeholders.
  • Project Management Skills: Strong project management skills to manage multiple campaigns and clients concurrently.
What We Offer:
  • Competitive Salary: A competitive salary package that reflects your skills and experience.
  • Opportunities for Growth: Opportunities for growth and professional development within the company.
  • Collaborative Work Environment: A collaborative and dynamic work environment that encourages innovation and creativity.