Digital Marketing Specialist

2 weeks ago

Sydney, New South Wales, Australia Assembly Global Full time
Unlock Your Potential as a Paid Search Expert

We're seeking a highly motivated and skilled Paid Search Executive to join our team at Assembly Global. As a key member of our Sydney-based team, you'll play a pivotal role in developing and implementing paid search campaigns across various platforms to drive qualified traffic and maximize ROI for our clients.

About the Role:

  • Campaign Management: Plan, execute, and optimize paid search campaigns across platforms such as Google Ads, Bing Ads, and other relevant channels.
  • A/B Testing: Design and run experiments to improve engagement/conversions.
  • Bid Management: Monitor and adjust bidding strategies to achieve performance goals and maximize return on ad spend (ROAS).
  • Keyword Research: Conduct thorough keyword research to identify high-performing keywords and opportunities for campaign optimization.
  • Ad Copywriting: Develop compelling ad copy that aligns with campaign objectives and effectively communicates the value proposition to the target audience.
  • Performance Analysis & Reporting: Analyze campaign performance metrics, generate reports, and provide actionable insights to improve campaign effectiveness and efficiency.
  • Budget Management: Monitor campaign budgets and ensure campaigns are delivered within the allocated budget.
  • Media Activation: Manage the collation of activation deliverables, including approved media plans and creative materials.
  • Planning & Forecasting: Assist the Senior Digital Manager to create strategy proposals and media plans for clients.
  • Adherence to Best Practices: Stay updated with industry trends, algorithm changes, and best practices in paid search advertising to maintain a competitive edge and drive innovation.
  • Client Communication: Collaborate with Senior Digital Managers and clients to understand campaign objectives, provide regular updates, and address any inquiries or concerns.

Requirements:

  • Proven 2+ years of experience in managing paid search campaigns (text ads, PMax, DemandGen, etc.), preferably in an agency environment.
  • Hands-on experience with Google Ads & Editor, Bing Ads, and other PPC platforms.
  • Proficient in Adobe Analytics or other web analytics tools.
  • Strong analytical skills with the ability to manipulate and interpret data to draw actionable insights.
  • Proficiency with Excel / Google Sheets and experience working with pivot tables, ifs formulas, vlookup, and more advanced functions.
  • Experience in managing mid/large-scale accounts & budgets ($200k - $500k+).

Benefits:

  • We offer a competitive salary range of $80,000 - $110,000 per annum, depending on experience.
  • Ongoing training and cross-channel exposure to help you grow your skills and career.
  • A collaborative work environment where you can make a significant impact on our company direction and development.
  • A flexible work policy that puts you in control of your work-life balance.
  • A comprehensive benefits package, including access to ongoing training and professional development opportunities.

About Assembly Global:

We're a modern alternative agency, bringing together industry-leading data, talent, and tech to Find the Change That Fuels Growth for the best brands on the planet. With a diverse, global community of over 1,600 passionate experts, we combine global thinking with unmatched local expertise in more than 20 markets worldwide – enabling brands to engage and move consumers anywhere.

Salary Range: $80,000 - $110,000 per annum

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