Head of Customer Data and Insights
2 days ago
We are seeking an experienced professional to lead our customer data strategy and drive business outcomes through data-driven decision making.
Key Responsibilities:
- Develop and implement a customer data strategy that supports the achievement of the broader marketing strategy and delivers on key components of the corporate plan.
- Lead a centre of excellence, providing customer-facing teams with insights that inform strategic programs for customer engagement via customer lifecycle management, loyalty, and direct marketing.
- Establish a customer data governance framework, including the impact of changing privacy legislation and Coles' responsibility in this regulatory environment.
- Provide campaign analytics support and help drive overall effectiveness in marketing activities and models that drive customer actions.
- Advocate for the customer and advise business teams on use cases that enhance customer trust and transparency while generating a business return.
About You
We are looking for a seasoned professional with a bachelor's degree in a business, technology, or numeric discipline and 15+ years of experience developing and leading a team of technical customer and marketing analysts.
You will have extensive experience working with customer or loyalty data as a Head of / GM of Insights / Customer Analytics coming from a high-frequency customer environment such as media publishing, retail, or other consumer-focused industries.
You will influence across functions and have a track record of landing large-scale analytical programs and initiatives that have driven tangible business outcomes.
Requirements:
- Demonstrated experience setting up and managing governance frameworks around customer data, ensuring compliance with consent and privacy regulations.
- Proven ability to transform data into actionable insights that drive business outcomes.
- Exceptional storytelling and communication skills to convey complex data insights in an understandable and actionable way to business stakeholders.
- Customer-centric mindset, with a focus on using data to enhance customer experience and support business goals.
- Extensive analytical experience, preferably with strong programming skills across relevant software packages and an understanding of statistical methodologies.
- Strong team orientation and leadership skills with a track record of developing talent.
About Coles
Coles is a leading Australian retailer with a strong commitment to customer satisfaction and community involvement.
We are a diverse and inclusive workplace that values the contributions of our employees and strives to create a safe and respectful environment for all.
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