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Head of Customer Data and Insights
2 months ago
About the Role
We are seeking a highly skilled and experienced professional to lead our customer data strategy and drive business outcomes through data-driven decision making.
Key Responsibilities
- Develop and implement a customer data strategy that supports the achievement of the broader marketing strategy and delivers on key components of the corporate plan.
- Lead the customer data team and collaborate with cross-functional teams to drive business outcomes through data-driven decision making.
- Establish a centre of excellence for customer data, providing insights that inform strategic programs for customer engagement via customer lifecycle management, loyalty and direct marketing.
- Develop and define the customer data governance framework, including the impact of changing privacy legislation and Coles' responsibility in this regulatory environment.
- Provide campaign analytics support and help drive overall effectiveness in marketing activities and models that drive customer actions.
- Advocate for the customer and advise the business teams on use cases that enhance customer trust and transparency while generating a business return.
About You
We are looking for a highly experienced professional with a strong background in customer insights and advanced analytics. You will have a bachelor's degree in a business, technology or a numeric discipline and 15+ years of experience developing and leading a team of technical customer and marketing analysts.
You will have extensive experience working with customer or loyalty data as a Head of / GM of Insights / Customer Analytics coming from a high frequency customer environment such as media publishing, retail, or other consumer-focused industries.
You will influence across functions and have a track record of landing large scale analytical programs and initiatives which have driven tangible business outcomes.
Requirements
- Demonstrated experience setting up and managing governance frameworks around customer data, ensuring compliance with consent and privacy regulations.
- Proven ability to transform data into actionable insights that drive business outcomes.
- Exceptional storytelling and communication skills to convey complex data insights in an understandable and actionable way to business stakeholders.
- Customer-centric mindset, with a focus on using data to enhance customer experience and support business goals.
- Extensive analytical experience, preferably with strong programming skills across relevant software packages and an understanding of statistical methodologies.
- Strong team orientation and leadership skills with a track record of developing talent.
What We Offer
We offer a dynamic and inclusive work environment, competitive salary and benefits package, and opportunities for professional growth and development.
We are committed to creating a workplace that is safe and respectful for our team and encourage applications from people of all ages, cultures, abilities, sexual orientation and gender identities.
