Digital Optimization Specialist

1 week ago

Melbourne, Victoria, Australia beBeeStrategy Full time $90,000 - $120,000

Grow Your Career as a Search and Performance Strategist

This exciting opportunity sits within the marketing stream of a reputable brand, offering you the chance to build and grow its online presence and influence various consumer groups.

**Key Responsibilities Include:**

- Developing and implementing a search engine optimization plan to drive optimal performance in the brand's online presence.
- Building web audiences and online traffic through channel plans and targets (SEO, SEM)
- Providing data-driven reporting across web performance, including analytics and tracking to measure the impact of online channels and provide insights to business stakeholders and agency partners.
- Driving strategy around building online audiences, using data analysis to effectively engage with the right audiences and optimize activity for growth and revenue improvement.

**Requirements:**

- Demonstrated experience working in SEM / SEO for a product or brand
- Ability to use data and analytics tools like Adobe Analytics and Meltwater to identify trends, customer needs, and opportunities for development.
- Strong stakeholder and agency management skills, with the ability to work collaboratively with cross-functional teams.
- Tertiary qualification in Marketing or an equivalent field.

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