Senior Brand Marketing Executive

9 hours ago

Melbourne, Victoria, Australia beBeeBrand Full time $100,000 - $120,000
About the Role

We are looking for a Brand Manager to play a central role in shaping and executing brand strategies for our participation programs and initiatives across Australia.

  • Develop and lead brand positioning and go-to-market strategies across participation programs and disciplines.
  • Activate the tennis brand through national campaigns, grassroots storytelling, and strategic use of significant events like the Australian Open.
  • Collaborate with internal teams, agencies, and external partners to deliver fully integrated marketing campaigns.
  • Oversee the development of creative assets and ensure alignment with brand identity and messaging.
  • Support strategic projects by embedding brand insights and customer voice at every step.
  • Build partnerships to extend brand reach and expand into new, diverse communities.
Key Responsibilities:

The successful candidate will be responsible for leading the development of brand strategies, collaborating with internal and external stakeholders, and driving campaign execution. They will also oversee the development of creative assets and ensure alignment with brand identity and messaging.

What We're Looking For
  • A confident and proactive decision-maker who leads with purpose and isn't afraid to get hands-on to drive outcomes.
  • Proven experience in brand management, campaign delivery, and stakeholder engagement.
  • Highly organised, with project management skills and the ability to juggle multiple priorities under pressure.
  • A solutions-focused mindset, with a flair for innovation and passion for elevating brand experiences.
  • Strong leadership and mentoring capabilities—able to inspire and grow a team while driving results.
  • Demonstrate expertise in brand strategy, positioning, and identity development.
  • Have proven experience collaborating with creative agencies and cross-functional teams.
  • Craft compelling brand stories and campaign messaging that resonates with diverse audiences.
  • Able to hold (or be willing to obtain) a current Police Check and Working with Children Check.
  • Patient regarding working hours and arrangements related to tennis.
Benefits
  • Career development with a range of formal education and on-the-job training opportunities.
  • Tickets to the Australian Open plus Superbox tickets to events at Rod Laver & Melbourne Arena.
  • Monthly health & wellbeing activities with access to CorePlus Pilates.
  • Onsite gym, tennis facilities, and free onsite parking.
  • Salary packaging & a range of discounts from our sponsorship partners.
  • Attractive leave benefits—including up to 26 weeks of paid parental leave for all primary caregivers, and Sorry Business and Ceremonial Leave for Aboriginal and Torres Strait Islander employees.
  • Proud to be recognised as an employer of choice for women by WORK180.

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