Senior Brand Marketing Lead

3 days ago

Melbourne, Victoria, Australia beBeeStrategic Full time $130,000 - $175,000
Senior Brand Marketing Lead

Our organisation is undergoing a transformation strategy to become a modern, premium retailer. As we reimagine the future of Australian retail, we are seeking an experienced Senior Brand Marketing Lead to drive the end-to-end strategy and execution of marketing initiatives across various categories.

Key Responsibilities:
  • Develop category-wide marketing strategies that drive awareness, traffic, and conversion across instore and online platforms.
  • Build and nurture strategic brand partnerships, balancing compelling storytelling with commercial performance.
  • Plan and deliver full-funnel campaigns across owned, earned, and paid channels, including digital, in-store, social, CRM, and experiential marketing.
  • Leverage retail media capabilities to activate high-impact campaigns using first-party data, onsite media, and instore activations.
  • Collaborate cross-functionally with buying, visual merchandising, creative, media, and digital teams to deliver cohesive customer-first experiences.
Requirements:
  • Minimum 8 years' experience in a marketing role within beauty, luxury retail, or agency environments.
  • Minimum 5 years' experience leading a high-performance marketing team.
  • Demonstrated success in leading multi-channel campaigns that drive measurable business outcomes.
  • A deep understanding of the beauty consumer, including shopper behaviour, category trends, content formats, and cultural relevance.
  • Strong commercial acumen, with the ability to balance brand-building with ROI-driven decision-making.
  • Excellent stakeholder management skills, with experience influencing and aligning multiple internal and external partners.
  • An agile, solutions-focused mindset, with the confidence to lead in a fast-paced environment.

This is a pivotal role that drives customer engagement, category growth, and brand equity. If you are a strategic marketer with a passion for driving business results, we encourage you to apply for this opportunity.

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