Digital Content Strategist

4 days ago

Sydney, New South Wales, Australia Prodigious Worldwide Full time
Role Overview

As a Digital Content Strategist at Prodigious Worldwide, you will lead our social media team and develop best-in-class strategies that drive engagement, innovation, and business results for our clients. This is an incredible opportunity to partner with iconic brands across diverse categories.

About the Role

We are seeking a highly skilled professional with deep expertise in social media strategy, content marketing, and performance analytics. The ideal candidate will have a proven track record in leading teams, managing campaigns, and driving business results. Strong relationship-building skills, with the ability to foster long-term client partnerships, are essential. Additionally, experience managing cross-functional teams, both for project delivery and career development, is highly valued.

Key Responsibilities

* Develop and present strategic social media plans that integrate content, organic and paid media, and influencer marketing.* Set clear goals, KPIs, and benchmarks to track performance, leveraging both proprietary and third-party data tools to develop insight-driven content strategies.* Drive innovation by identifying emerging social trends, formats, and opportunities, and ensure all social efforts are integrated with broader marketing campaigns.* Oversee the creation, execution, and optimisation of social media content plans.* Lead a team in concepting and developing engaging content, including video, imagery, and copy, ensuring alignment with brand voice, platform best practices, and audience preferences.* Monitor and analyse social trends, audience sentiment, and competitor activity to inform content strategies.* Set expectations for best-in-class community management, ensuring timely and meaningful engagement with audiences.* Lead, mentor, and develop a high-performing social media team, fostering a collaborative culture and upholding standards of quality, creativity, and efficiency.* Build and maintain strong client relationships, acting as a trusted advisor and challenging traditional thinking with forward-thinking solutions.* Ensure seamless coordination and communication across internal teams, media partners, creative agencies, and third-party vendors to drive integrated solutions.* Represent the agency as a social thought leader, providing insights and presenting successful case studies to internal teams and clients.* Maintain strong partnerships with platforms like Facebook, Instagram, Tik Tok, and You Tube, gaining early access to new features and innovations.

What You're Looking For

If you are a motivated individual who thrives in a fast-paced environment, enjoys working with leading brands, and shaping innovative social media strategies, this role may be the perfect fit for you. As a Digital Content Strategist, you will have the opportunity to work with cutting-edge tools, industry insights, and media partnerships. Furthermore, you will gain access to extensive learning and development opportunities, including over 15,000 learning programs via our online learning platform. Our company values diversity, inclusion, and equity, and we strive to create a workplace where everyone feels welcome and valued.

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